Effective Date: November 28th, 2025
1. Introduction
Employment Matters Consulting (“EMC”) values your privacy. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website or engage with us through LinkedIn and other channels.
2. Information We Collect
We may collect:
- Contact details (name, email, phone number) when you submit inquiries or sign up for updates
- Professional information (organization, role, industry) relevant to consulting services
- Website usage data through Google Analytics, including cookies, IP address, browser type, device information, pages visited, and website interactions, to help us understand website usage and improve site performance
- We use Google Analytics to understand how visitors use our website. Where applicable, non-essential analytics technologies are only activated after the visitor provides consent through our cookie preferences
- Marketing engagement data (LinkedIn interactions, campaign responses) for lead generation
3. How We Use Information
Your information is used to:
- Respond to inquiries and provide consulting services
- Share updates, insights, and marketing communications (with opt-out options)
- Improve our website, outreach, and lead generation strategies
- Comply with applicable Canadian privacy laws and professional standards
4. Sharing of Information
We do not sell or trade personal data. Information may be shared with:
- Trusted service providers (e.g., website hosting, analytics, LinkedIn campaign tools) under confidentiality agreements
- Regulatory bodies if required by law
5. Data Security, Storage and Retention
We implement appropriate safeguards to store and protect personal information against unauthorized access, disclosure, or misuse as stated in our Company’s Data Retention and Privacy Policy.
We store personal information securely, both physically and electronically, following the Company’s security protocols and limit access to personal information to those who need it for their work.
Keep personal information only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable law.
6. Your Rights
Website visitors have the right to:
- Request access to the personal information we hold.
- Correct or update inaccurate information.
- Withdraw consent for marketing communications at any time.
To exercise these rights, contact us at: info@employmentmatters.ca
7. Updates to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on our website with a revised effective date.